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The Dogma Demolition Lab

A 90-Minute Session to Shatter Innovation-Blocking Assumptions

Stop Iterating. Start Igniting.

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The Problem

Is your team's greatest strength also its biggest liability?

Years of expertise have built the prison. Your mental models, now ruthlessly efficient, have created 'theory-induced blindness.' This condition traps your organization in a cage of its own assumptions, rendering you blind to the disruptive threats and breakthrough opportunities right in front of you.

You don't need more innovation tips. You need intellectual demolition permits.

Your Expert Guide

Dr. Mahmoud Seifi

Dr. Mahmoud Seifi, PhD

Radical Innovation Provocateur & Unlearning Expert

Author Cambridge & Harvard | Featured in Washington Post

Philosopher and Data Scientist

The Intervention

An Interactive 90-Minute "Ignition" Session

The Dogma Demolition Lab is not a 'workshop.' It is a 90-minute, high-impact strategic intervention designed to give your leadership a visceral experience of their cognitive limitations. We provide the first demolition tool needed to break free.

The Three Modules

Module 1: Diagnosing the Cell

  • Experience the Glitch in Your Expertise: Through a powerful live exercise, participants will directly experience how their own expert brains can misinterpret reality, making the abstract concept of "hidden bias" unforgettably concrete.
  • The Cost of Inaction: We connect this cognitive blind spot directly to business history, showing how dominant companies failed by being trapped in their own successful models.

Module 2: Forging the Crowbar

  • Learn a New Way to See: Participants learn a practical, repeatable technique to unearth the hidden metaphors that govern your corporate strategy (e.g., "Business is War," "The Customer is a Target").
  • Reconstruct Your Reality: In a hands-on breakout session, teams will apply this tool to one of their own real-world business challenges, generating novel strategies by systematically replacing old metaphors with new, empowering ones.

Module 3: The First Crack in the Wall

  • From Theory to Action: Groups share their most powerful insights, demonstrating the tool's immediate value and creating a portfolio of actionable ideas in real time.
  • The Path Forward: We outline how this single tool is just the first step in a systematic process of Radical Unlearning, creating a clear path for continuous breakthrough innovation.

Who Is This For?

This intervention is designed for executive teams, strategists, and innovation leaders who are finished with incremental improvements and are prepared to acquire the cognitive tools for a genuine strategic jailbreak.

Get Started

Transform your innovation strategy from incremental to breakthrough. Our radical unlearning methodology helps Fortune 500 companies break free from industry orthodoxies and create 10x solutions that disrupt markets. Book a consultation to discover how we can unlock your organization's radical potential.

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Location: Sydney, Australia (Available for global remote sessions)